Whether you are looking to go pro or if you go for a ride once a week around your local park, every rider is looking for greater comfort on the bike. A very important part of your kit (non-negotiable actually) is a helmet. Almost every rider has worn a helmet that is uncomfortable; sliding forwards or backwards, the straps catch your ears while riding, it sits too tightly on your head or is too heavy.
We love Giro bicycle helmets for their design, both aesthetically and practically.
Two short videos on two of their design techniques:
What helmet do you use? Or, probably more importantly, what helmet do you wish you had?